由于2013年金价下跌，迪拜珠宝零售商Pure Gold表示其2013年销售额呈两位数增长，迪拜购物节期间，销售业绩也比预期乐观许多。

同时，该公司发表声明表示2014年将在整个海湾地区新建门店。Pure Gold主席Firoz Merchant指出，顾客不断增长的信心和黄金价格下跌是2013年黄金大卖的主要原因。

“黄金的低价位也让我们有更多的还价空间给到顾客。今年我们顺利进入沙特和斯里兰卡市场，且市场份额得到快速增长。2014年，我们将在海湾地区扩大市场份额。我们主要计划在卡塔尔、科威特和沙特新开15家门店，然后在阿联酋新开2家新推出的Arianna Fine Jewellery”。

该公司目标在2018年使门店数量和利润翻一番。Pure Gold目前共拥有门店125家。

Merchant同时补充道，鉴于迪拜成功申请2020年世界博览会，Pure Gold将重点投资阿联酋地区，投资金额约为5亿迪拉姆。其中4.25亿迪拉姆投资珠宝业务，7500万迪拉姆投资La Moda太阳镜连锁业务。

原文：

Dubai's Pure Gold outlines Gulf expansion plan in 2014

Dubai jewellery retailer Pure Gold has announced that itrecorded double digit growth in 2013 buoyed by lower gold prices and better than expected sales performance during Dubai Shopping Festival, Eid and Diwali.

The company also said in a statement that it plans to expand its brand across the Gulf region with new shops planned in 2014.

Firoz Merchant, chairman of Pure Gold Jewellers, said: "Growing consumer confidence and tumbling gold prices resulted in higher sales for us in 2013.

"Low prices also gave us more room to offer better bargains to customers. This year we also entered Saudi Arabia and Sri Lanka and we have experienced significant growth in those markets."

He added: "In 2014, we look forward to expanding our presence in GCC. We plan to open 15 new stores primarily in Qatar, Kuwait and Saudi Arabia; and two new stores for our newly launched 'Arianna Fine Jewellery' in the UAE."

The company said it plans to double the number of stores and revenues by 2018. It currently operates 125 retail outlets.

Merchant said that on the back of Dubai winning the Expo 2020 hosting rights, the company also plans to invest heavily in the UAE, spending almost AED500m.

It will invest AED425m in the jewellery business and AED75m in La Moda Exclusives sunglasses retail chain.

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